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Rise of Sports Betting in Kenya

Sports betting has lately become very popular in Africa. According to research carried out by GeoPoll earlier this year, Kenya has the highest number of youths involved in betting in sub-Sahara Africa. A rise in Kenya sports betting can be associated with love of sports in the country and improved airing of sports news through different media especially digital media.

Soccer is one of the most popular sports for betting and the majority of Kenyans are loyal fans of the English premier league and UEFA champions’ league. A study has shown that most Kenyan youths spend approximately Ksh. 5,000 a week on most of football betting sites.

What it take to place a successful sports betting

Kenya sport betting

A growing list of sports betting winners is a great motivation to many of our youths and senior citizen to keep on betting on sports today. Betting is not only limited to low income individuals, but it cut across all individuals in the society. Two Months ago, Cosmas Korir who vied unsuccessfully a parliamentary seat in 2017 general election won Sportpesa mega jackpot of Ksh. 208,733,619 after successfully predicting outcome of 17 football games.

All the individuals who have been turned into millionaire through sports betting have confirmed persistent pays. Gambling is not for faint hearted but for those who don’t give up easily. Although many bettors concentrate on significant advances from placing a bet on games, some individuals have been turned into millionaires through targeting mega jackpots.

Impacts of Technology on Online Betting

As a result of technology improvement in Kenya, online betting and mobile betting has become easy and less expensive. For instance, you can simply place your betting through an SMS. Internet connection is readily available and cheap with the increase of smartphone usage in the country therefore it is easy to follow sports activities around the world and at the same time do online sports betting.

The rise to online sport betting can also be attributed to mobile money transfer services in Kenya like M-pesa, T-Kash, and airtel money. A subscriber can easily load his betting account without visiting their banks or using their credit card. As a results, betting on sports has become easy and convenient.

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